Botanical Care for Textured Hair

Flora is the Latin word for plant life. Flora & Curl says nature to curls. We combine nature's most active botanical ingredients to create moisturising and nourishing hair food specifically for textured hair.

No longer should complicated routines or labels be the norm– we believe in simple routines. Meet haircare that lives up to its promise of being natural and effective. Haircare that is simple to use and easy to understand.

We believe in celebrating the beauty of our natural hair, without any added extras. Healthy hair by way of a healthy scalp is our priority.

Powered powered hydration

We return to nature as the ultimate source of hydration. Harsh, harmful and barrier-forming ingredients found in conventional haircare products can disrupt the natural balance of our scalp and prevent vital moisture.

Feed your curls naturally: No synthetic fragrances, synthetic colours and dyes, silicones, sulfates, drying alcohols, phthalates, parabens, mineral oil, petrochemicals and harsh preservatives such as parabens, diazolidinyl urea and methylisothiazolinone. Learn more about the ingredients we avoid here.

Let your curls blossom with plant powered hair food packed with our blend of nutrient-dense and high-grade botanicals, cold-pressed plant oils and butters with raw and active botanical (floral and herbal extracts) for a healthy scalp.

Scented With Nature's Essences

Flora & Curl's Eco-Friendly Ethos

Packaged with Love
Packaging makes up a third of waste in the world. At Flora & Curl we believe in the importance of sustainability. We use eco-friendly packaging and delivery materials that are minimalistic, biodegradable, recyclable, and reusable. 

Flora & Fauna
Our formulas are cruelty-free and never tested on animals. 

Made Local
From concept to creation, every step of our product development process is in the UK. We don’t take shortcuts or compromise ingredients to save money. Local production ensures a hands-on approach and quality control throughout every stage as we develop exciting, effective products for you: our customers. We are taking steps to localise production and shipping where our demand is.

Learn more about Flora & Curl Products

★ REVIEWS

Let Customers Speak For Us

291 reviews
88%
(255)
7%
(20)
3%
(9)
1%
(2)
2%
(5)
Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 5+ Years
Shampoo

Nice Shampoo , only need small amount even though my hair is thick & long , low suds (no sulphates) , lovely smell ,,

Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 2-3 Years
Big tick

Detangles effortlessly, great base for locking in moisture and it smells divine. What’s not to like?

Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 5+ Years
Love the scent.

So far all of Flora & Curl products makes my hair soft and smelling wonderful.

Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 2-3 Years
Love it

I really like this, instantly adds shine and moisture to my hair.

Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 5+ Years
Just the boost I needed

Considering I used this product in a rush... It was just the boost I needed to bring my curls back to life. The product smells amazing and really helped my curls feel rejuvenated. I look forward to spend my time working this product the next time I use it and I definitely want to try other products from the Flora & Curl line.