Flora & Curl has launched!

April 12, 2017

Flora & Curl has launched!

THE VISION

I am excited to announce our official launch today! I would like to take you through the journey of Flora & Curl.

Flora & Curl was born to disrupt a natural haircare market that is ruled with greenwashing and filled with watered down products. I wanted to create haircare products made with intent, care, gentleness and absolute purity, for the woman who appreciates the earth and the gifts the earth provides.

After I formulated the concept for the hair collection and outlined the key product ethos, the journey of creating the visuals for the products was truly beautiful. I chose the name Flora & Curl because it expressed true nature, pristine beauty and appreciation, and it signified a relationship between our hair and nature.

Flora & Curl is an expression of love and the presence of a space where hair meets nature. Flora & Curl says earth to hair. For too long has textured hair been looked down upon and labelled with terms such as 'unrully', 'unmanageable' and 'unkept'. I wanted to create a philosophy that would inspire textured haired women to fall deeply in love with their curls in a society, and allow it flourish and blossom just as they are planted on their scalp, using the most gentle and supportive ingredients. From loosely textured curls to tightly textured curls, you deserve healthy hair.

THE DESIGN

Icon
I visualised the logo to be simple, yet elegant. The result of our beautiful logo is designed by Nancy at @Aligneddesignco and our beautiful icon which symbolises flower-infused, botanical hydration is designed by Jonn at jonathanli.format.com.

Visual
Say hello to 100% plant inspired hydration. In creating a premium, high quality haircare line, I wanted the labels to evoke feelings of wild flora and fauna, of the jungle, of the earth. It came to light in the most perfect and visible way possible. The ethereal hand drawings of Francesca matched the ultimate vision of haircare rituals that are inspired by the beauty of the earth. 

The Labels
Having the visuals to hand made it easy for me to place the words and discriptions for each product on the label. I say easy, but I have worked tirelessly, noted feedback from surveying fellow naturals, tweaked here and there (many, many, times) before deciding on a final front that would merge with the botanical visual. This is the result. I am highly grateful for the wonderful people and the thoughtful opinions and feedbacks from my friends and fellow curlies that helped shaped the process! Thank you, thank you.

The Website
I hope you enjoy perusing through this space for Flora & Curl. It was enjoyable setting up this place and decorating it.

Every single product is hand filled and labelled by me in my studio here in London, and made with absolute purity. I hope you enjoy the products as much as I do. 

Welcome to Flora & Curl.

Rose
Founder | Flora & Curl




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★ REVIEWS

Let Customers Speak For Us

291 reviews
88%
(255)
7%
(20)
3%
(9)
1%
(2)
2%
(5)
Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 5+ Years
Shampoo

Nice Shampoo , only need small amount even though my hair is thick & long , low suds (no sulphates) , lovely smell ,,

Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 2-3 Years
Big tick

Detangles effortlessly, great base for locking in moisture and it smells divine. What’s not to like?

Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 5+ Years
Love the scent.

So far all of Flora & Curl products makes my hair soft and smelling wonderful.

Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 2-3 Years
Love it

I really like this, instantly adds shine and moisture to my hair.

Would you recommend Flora & Curl to a friend?: Yes
How long have you been natural?: 5+ Years
Just the boost I needed

Considering I used this product in a rush... It was just the boost I needed to bring my curls back to life. The product smells amazing and really helped my curls feel rejuvenated. I look forward to spend my time working this product the next time I use it and I definitely want to try other products from the Flora & Curl line.